The LatinoPro Team
chief executive officer & Founder
Benjamin Morales
Benjamin founded LatinoPro in 2016 during his final semester at the University of Wisconsin-Whitewater. The vision was always two things; helping Latinos and companies thrive. After being accepted into the universities' innovation center, he was mentored in how to turn an idea into a company.
Building LatinoPro from a mere idea never came easy. The founding, building and management of a company at 23 years old provided periods of great learning, distress, and mistakes. Among the growth curve, LatinoPro has formalized into a bilingual staffing and recruitment company which provides a complete outsource of company HR operations while increasing labor input and company efficacy.
Building LatinoPro from a mere idea never came easy. The founding, building and management of a company at 23 years old provided periods of great learning, distress, and mistakes. Among the growth curve, LatinoPro has formalized into a bilingual staffing and recruitment company which provides a complete outsource of company HR operations while increasing labor input and company efficacy.
Director of talent acquisition
Susan Beardsley
Sue joined the LatinoPro team in June of 2018. Sue collectively brings 20+ years of recruiting, employee onboarding, client relationship and employee management experience to LatinoPro. She has worked for numerous staffing companies and understands the multi-faceted demands of meeting client expectations.
Director of business development
David Hall
Dave joined the LatinoPro team in May of 2020 and brings with him a broad background in sales, recruiting, writing, and leadership of multi-national teams. His leadership and teaching skills have taken him to over 40 nations. For 8 years, he and his family were based in Budapest, Hungary. Dave specializes in business strategy, relationship building, and how to develop impacting business relationships. Dave brings the necessary expertise needed to continuously be expanding the number of quality clients LatinoPro serves in Southern Wisconsin, Milwaukee, Madison, and beyond.
When not at work, Dave enjoys spending time with his family (5 children, 2 daughters-in-law, and 5 grandkids), writing, biking, and hiking around the world which included his most recent adventure that led him to walk 500 miles across Northern Spain on the Camino de Santiago.
When not at work, Dave enjoys spending time with his family (5 children, 2 daughters-in-law, and 5 grandkids), writing, biking, and hiking around the world which included his most recent adventure that led him to walk 500 miles across Northern Spain on the Camino de Santiago.
Board Member & Advisor
Mark Bakken
The epitome of an entrepreneur, Mark has seen the peaks and valleys of starting, operating and assuming the risks of a new venture. He's come up against payroll, had a few bad hires and even swept the floors early on. Collectively, Mark's companies have done over $260 million in sales, raised more than $38 million in venture capital, and he has successfully bought and/or sold 8 companies.
Among Mark's previous companies is Nordic Consulting, the industry leader in EHR consulting services to organizations using Epic. As CEO, Mark grew Nordic to a #1 ranking in KLAS, where is has been since 2012. Nordic now has over 700 consultants working across 44 states. In 2014, the company was recognized as the 46th fastest growing company in the U.S.
Prior to Nordic, Mark started and grew Goliath Networks to be #97 on the Inc. 500 fastest-growing companies list. He sold that company in 2002. He's worked with Eric Schmidt on Novell's Partner Advisory Group, and was also asked by Bill Gates to serve on Microsoft's first Partner Advisory Council, which he did from 2001-2007.
Among Mark's previous companies is Nordic Consulting, the industry leader in EHR consulting services to organizations using Epic. As CEO, Mark grew Nordic to a #1 ranking in KLAS, where is has been since 2012. Nordic now has over 700 consultants working across 44 states. In 2014, the company was recognized as the 46th fastest growing company in the U.S.
Prior to Nordic, Mark started and grew Goliath Networks to be #97 on the Inc. 500 fastest-growing companies list. He sold that company in 2002. He's worked with Eric Schmidt on Novell's Partner Advisory Group, and was also asked by Bill Gates to serve on Microsoft's first Partner Advisory Council, which he did from 2001-2007.
Advisor
David Aragon
David is a senior executive/owner with success on delivering the vision, business acumen, organizational skills and personal qualities for growing a startup into a market leader. David assists existing companies with business solutions for business challenges. David has a values-based leadership and a strong community commitment which are evidenced by a superior record of job creation as well as mentoring business of diverse people in disadvantaged neighborhoods.
David is well respected by employees and customers for devoting the hours, motivation, innovation and strategies required to achieve business excellence in partnership with personal and community initiatives.
David is well respected by employees and customers for devoting the hours, motivation, innovation and strategies required to achieve business excellence in partnership with personal and community initiatives.
Resources
Resources are invaluable to both communities and businesses. We list the main resources for Latinos in Wisconsin.
LatinoPro
Our Philosophy
“Our methodologies of business allow for us to be quick, agile and reliable. We understand the client needs from a human capital perspective: Then we develop the bilingual human resource strategy.” – Benjamin Morales