The LatinoPro Team

chief executive officer & Founder

Benjamin Morales

Benjamin founded LatinoPro in 2016. The vision was always two things; helping Latinos and companies thrive. LatinoPro is a bilingual staffing and recruitment company that provides a complete outsource of company recruitment, labor and talent management operations. Adding to LatinoPro's value, Benjamin works with clients who have specific labor requirements outlined within their procured government contracts.

Strategically, Benjamin focuses on finding clients hidden labor pools and pockets that most staffing firms are not able to tap into. This has made LatinoPro reliable and different than the competition. Amongst the fast growth LatinoPro has had, Benjamin has had the pleasure of employing hundreds of employees for clients that have different needs and skill requirements within the economy.

Philanthropically Benjamin spends his time helping entrepreneurs in developing sustainable business models, and coaches Wisconsin youth soccer.

Director of talent acquisition

Susan Beardsley

Sue joined the LatinoPro team in June of 2018. Sue collectively brings 20+ years of recruiting, employee onboarding, client relationship and employee management experience to LatinoPro. She has worked for numerous staffing companies and understands the multi-faceted demands of meeting client expectations.

Director of business development

David Hall

Dave joined the LatinoPro team in May of 2020 and brings with him a broad background in sales, recruiting, writing, and leadership of multi-national teams. His leadership and teaching skills have taken him to over 40 nations. For 8 years, he and his family were based in Budapest, Hungary. Dave specializes in business strategy, relationship building, and how to develop impacting business relationships. Dave brings the necessary expertise needed to continuously be expanding the number of quality clients LatinoPro serves in Southern Wisconsin, Milwaukee, Madison, and beyond.

When not at work, Dave enjoys spending time with his family (5 children, 2 daughters-in-law, and 5 grandkids), writing, biking, and hiking around the world which included his most recent adventure that led him to walk 500 miles across Northern Spain on the Camino de Santiago.

Board Member & Advisor

Mark Bakken

The epitome of an entrepreneur, Mark has seen the peaks and valleys of starting, operating and assuming the risks of a new venture. He's come up against payroll, had a few bad hires and even swept the floors early on. Collectively, Mark's companies have done over $260 million in sales, raised more than $38 million in venture capital, and he has successfully bought and/or sold 8 companies.

Among Mark's previous companies is Nordic Consulting, the industry leader in EHR consulting services to organizations using Epic. As CEO, Mark grew Nordic to a #1 ranking in KLAS, where is has been since 2012. Nordic now has over 700 consultants working across 44 states. In 2014, the company was recognized as the 46th fastest growing company in the U.S.

Prior to Nordic, Mark started and grew Goliath Networks to be #97 on the Inc. 500 fastest-growing companies list. He sold that company in 2002. He's worked with Eric Schmidt on Novell's Partner Advisory Group, and was also asked by Bill Gates to serve on Microsoft's first Partner Advisory Council, which he did from 2001-2007.


David Aragon

David is a senior executive/owner with success on delivering the vision, business acumen, organizational skills and personal qualities for growing a startup into a market leader. David assists existing companies with business solutions for business challenges. David has a values-based leadership and a strong community commitment which are evidenced by a superior record of job creation as well as mentoring business of diverse people in disadvantaged neighborhoods.

David is well respected by employees and customers for devoting the hours, motivation, innovation and strategies required to achieve business excellence in partnership with personal and community initiatives.


Resources are invaluable to both communities and businesses. We list the main resources for Latinos in Wisconsin.

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Our Philosophy

“Our methodologies of business allow for us to be quick, agile and reliable. We understand the client needs from a human capital perspective: Then we develop the bilingual human resource strategy.” – Benjamin Morales